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Art Direction

Problem: People don't know the difference between a Yogibo and the average bean bag chair. Solution: Show that Yogibo is the bean bag chair that fits to any situation. This campaign includes (1) photo art-directed print ads and (2) Yogibo Charades card game. Instructions: Players select cards that give an action along with a player count and orientation for the Yogibo. Players must act out the scene while their competitors guess at what the action is. Copy: Thomas Nitti