- Doof Proof: Campbell's Chunky Soups
- Medium: Sympathy Cards, In-store Signage
- Paper: Domtar, "Grey", Bristol
- Year: 2018
- Format: 4 x 5 in, 8 x 8 in
Problem: Cooking is hard. Solution: Campbells is easy. Campbell's Chunky Soups are so easy to make, we'd say they're "doof proof." This campaign includes (1) sympathy cards that one could send to a friend or family member who isn't the best at cooking
to encourge they just make soup instead and (2) in-store ads placed strategically around Campbell's soup ingredients.
Copy: Henry Kruell
